Best Practice

Selling Online: a How-to Guide for Small Businesses

By Trevor Ginn,


Author: Trevor Ginn
Pages: 110
Features: Best practice information and advice relating to the planning, implementation and running an e-commerce website, aimed at small- to medium-sized businesses.

About this Guide

Econsultancy’s Selling Online: a How-to Guide for Small Businesses has been produced specifically with smaller businesses in mind. This 100+ page document, written by e-commerce consultant Trevor Ginn, contains information about best-practice implementation and management of a retail website. It is a must-read for any small business serious about establishing itself in the e-commerce environment.


The following areas are included within this guide:

  • Setting objectives
  • Project management
  • Pre-planning
  • Project planning and definition
  • Project implementation
  • Finding a supplier
  • The Request for Proposal (RFP)
  • Agencies, freelancers and offshoring
  • Supplier selection
  • Skills and team
  • Implementation skills
  • Market research and product selection
  • Branding and design
  • Selecting an e-commerce platform
  • Online marketplaces
  • Accepting payments online
  • Online marketing strategy
  • Shopping comparison engines
  • Charging models
  • Publishing and optimising listings
  • Uploading data Web analytics
  • Usability and conversion
  • Fulfilment and customer service
  • Regulations
  • Customer retention

You can download the free sample to see the full list of contents.

Who is this guide for?

This guide is a must-read for anyone working for a smaller organisation who is responsible for setting up or managing an online store. 

Related resources

Econsultancy covers a vast range of e-commerce topics, with reports such as our E-commerce Platforms Guide. Up-to-date information about the sector can also be found in our E-commerce Statistics Compendium.


  • Pdf SAMPLE: Selling online: A how-to guide for small businesses (411 KB PDF)
  • Pdf Disabled Selling online: A how-to guide for small businesses (4.07 MB PDF)

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