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SEM: Paid Search Marketing (PPC) Business Case

By Econsultancy,

This report is part of the Business Cases Bundle bundle.


About this Business Case

Need to convince your boss that paid search marketing is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help - research, tips and information from the experts, with sector case studies to pull it all together. The Business Case for Paid Search Marketing (PPC) is a 25-page examination of how paid search marketing can work for your company.


We detail the trends, business benefits, costs and resources needed for successful paid search marketing. Includes case studies on the Finance, Retail and Travel sectors. Download our (free) Sample Business Case for a full Table of Contents.

Who this Business Case is For

Our Business Cases are for any marketer assessing strategies to strengthen their marketing activities.

Level of Expertise

This Business Case is designed for all levels. For further information on the topic, see our Related Resources.

Related Resources

Need a shortlist? Check out our Search Engine Marketing Buyer's Guide for agency profiles, market trends and more. Already proven your case? Now have a look at the Paid Search Marketing (PPC) RFP template.


  • Pdf SAMPLE: Paid Search Marketing (PPC) Business Case (263 KB PDF)
  • Pdf Disabled Paid Search Marketing (PPC) Business Case (476 KB PDF)

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