Template Files

SEM: Paid Search (PPC) Request for Proposal (RFP)

By Econsultancy,

This report is part of the Request for Proposal (RFP) Templates bundle.


About this RFP Template

If you're considering working with a paid search marketing agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Authored by an expert in the field of PPC marketing, this template will help you construct a comprehensive statement of your company's needs.


This 19-page request for proposal template features the following sections:

  • Introduction to paid search
  • Preliminaries: RFP structure
  • Paid search RFP template

Download the (free) sample RFP for the full table of contents.

Who this template is for

Our RFPs are for any marketer needing the services of a third-party vendor or agency.

Level of expertise

This template is designed for all levels. For further information on the topic, see the search marketing topic page which curates the most recent search-focused Econsultancy research and blog posts.

Related resources

Need a shortlist? Check out our search agencies buyer's guides (SEO and PPC) for supplier profiles, market trends and more. Don't know where to start? Read our comprehensive PPC Best Practice Guide.


  • Pdf SAMPLE: SEM: PPC Advertising Request for Proposal (RFP) (1.15 MB PDF)
  • Pdf Disabled SEM: PPC Advertising Request for Proposal (RFP) (329 KB PDF)

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