Template Files

SEM: SEO Request for Proposal (RFP)

By Econsultancy,

This report is part of the Request for Proposal (RFP) Templates bundle.


About this RFP template

If you're considering working with a search engine optimisation (SEO) agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Authored by an expert in the field of natural search, this template will help you construct a comprehensive statement of your company's needs.


This 12-page request for proposal template features the following sections:

  • Background
  • Business objectives and benchmarks
  • SEO measures and benchmarks
  • Websites in scope
  • Technologies and operations
  • Overview of marketing activity
  • Target audience and search insights
  • Timescale and process
  • Budgets
  • Proposal
    • Approach
    • Work to be undertaken / deliverables
    • Other requirements of your proposal
  • Selection criteria

Who this template is for

Our RFPs are for any marketer needing the services of a third-party vendor or agency.

Level of expertise

This template is designed for all levels. For further information on the topic, see the search marketing topic page which curates the most recent search-focused Econsultancy research and blog posts.

Related resources

Need a shortlist? Check out our search agencies buyer's guides (SEO and PPC) for supplier profiles, market trends and more. Don't know where to start? Read our comprehensive SEO Best Practice Guide.


  • Pdf SAMPLE: SEM: SEO Request for Proposal (RFP) (522 KB PDF)
  • Pdf Disabled SEM: SEO Request for Proposal (RFP) (211 KB PDF)

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