This guide outlines all the important updates to the Google algorithm that website owners need to know in order to optimise their sites for high rankings, from Google’s earliest algorithm changes to important recent updates including 2020’s broad core updates and AI advancements in search.

This report is part of Econsultancy’s renowned SEO Best Practice Guide and has been created with the help and frontline insight of globally esteemed SEO practitioners to give you the edge in your natural search marketing activity.

Built on the foundations of our previous, highly respected report, this document will help you understand search marketing like never before.

The SEO Best Practice Guide is invaluable for anybody working in digital marketing, looking to appoint an SEO agency or simply trying to secure better search engine rankings.

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