The landscape of search is constantly evolving. This guide chronologically outlines updates to the Google algorithm that website owners should know about in order to optimise their pages for high rankings.
It begins with Google’s earliest algorithm changes and moves onto important recent updates including 2021’s broad core updates and the search engine giant’s most recent attempts to tackle spam and deliver a better experience for the user.
It covers general algorithm shifts, such as the shift to mobile, as well as the advancements of AI and machine learning in search processing.
This report is part of Econsultancy’s comprehensive SEO Best Practice Guide bundle and has been in order to give businesses the edge in their natural search marketing activity.