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This report is part of the Search Engine Optimization (SEO) Best Practice Guide bundle.
This report is part of Econsultancy's renowned SEO Best Practice Guide and has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity.
Built on the foundations of our previous, highly-renowned report, this document will help you understand search marketing like never before.
The SEO Best Practice Guide is invaluable for anybody working in digital marketing, looking to appoint an SEO agency or simply trying to secure better search engine rankings.
Table of contents
1. Introduction to Our Guides
- Key features of our guides
- Features of this guide
- About Econsultancy
2. Audience Analysis and Keyphrase Selection
- Audience analysis
- The importance in timing for keyphrase use
- Understanding different types of keyphrases
- Grouping and categorizing keyphrases
- Keyphrase identification and selection
- Stage 1: Identifying main themes
- Stage 2: Explore potential keyphrases for each theme
- Stage 3: Determining priority
- Stage 4: Audience and keyphrase group selection
- SEO Best Practice: Audience Analysis and Keyphrase Selection (864 KB PDF)