This report explains how to benchmark a company’s web performance against external measures, examining the aspects of the benchmarking and auditing process that businesses should undertake as part of their SEO planning and strategy.

It provides a step-by-step guide to auditing a website, including suggestions of which tools to use for the job.

This report is part of Econsultancy’s comprehensive SEO Best Practice Guide bundle and has been created in order to give businesses the edge in their natural search marketing activity.