This report is part of Econsultancy’s renowned SEO Best Practice Guide and has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity.

Built on the foundations of our previous, highly-renowned report, this document will help you understand search marketing like never before.

The SEO Best Practice Guide is invaluable for anybody working in digital marketing, looking to appoint an SEO agency or simply trying to secure better search engine rankings.

SEO is known for its rate of change. The search landscape is constantly evolving. This section details some of the main changes between 2014 (the year when the last Econsultancy SEO Best Practice Guide was published) and 2016. This section focuses primarily on Google as it accounts for most search engine activity in English-speaking and European markets.

Updates detailed in this section include:

  • Algorithm updates – changes that cause significant impacts on the ranking factors behind search positions.
  • Interface updates – changes to the SERP that can impact SEO results.
  • Changes within the industry – how shifting approaches also contribute to overall change.

Despite changes to the world of SEO, it is worth noting that the core principles of ethical and modern SEO remain the same. To do better in search, marketers are recommended to focus on providing interesting, relevant and useful content.