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This report is part of the Search Engine Optimization (SEO) Best Practice Guide bundle.
This report is part of Econsultancy's renowned SEO Best Practice Guide and has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity.
Built on the foundations of our previous, highly-renowned report, this document will help you understand search marketing like never before.
The SEO Best Practice Guide is invaluable for anybody working in digital marketing, looking to appoint an SEO agency or simply trying to secure better search engine rankings.
In this section, we look at some of the most important areas you will need to consider when conducting online promotion of your website in other markets; including considerations for setting up your website and devising and running an international SEO campaign. We also discuss some of the different tactics that search engines, other than Google, respond to so that you can have a successful launch in a new market.
Table of contents
1. Introduction to Our Guides
- Key features of our guides
- Features of this guide
- About Econsultancy
2. International SEO
- The global search engine market
- Getting started
- Auditing current international organic search status
- Auditing current international search activity
- Developing an internationally optimized web presence
- Crawlable international content
- Choosing a domain strategy
- Language considerations
- Language or country targeting?
- Translation techniques
- What pages to localize?
- On-page language and country targeting
- Hreflang tags
- Content-language meta tag
- Local search engine considerations
- Off-page considerations
- Measuring success and ROI
- SAMPLE: SEO Best Practice: International SEO (1 MB PDF)
- SEO Best Practice: International SEO (1.48 MB PDF)