Search engines have reduced the barriers to entering new markets, making it considerably easier for businesses to reach a global audience. This report looks at how businesses can successfully launch into new markets by optimising their international web presence.

From how to set up the company website to devising and running an international SEO campaign, this report examines some of the most important areas businesses should consider in order to establish themselves in a new country. It covers choosing a domain strategy, content localisation and language considerations.

This report is part of Econsultancy’s comprehensive SEO Best Practice Guide bundle and has been created in order to give businesses the edge in their natural search marketing activity.