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This report is part of the Search Engine Optimization (SEO) Best Practice Guide bundle.
This report is part of Econsultancy's renowned SEO Best Practice Guide and has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity.
Built on the foundations of our previous, highly-renowned report, this document will help you understand search marketing like never before.
The SEO Best Practice Guide is invaluable for anybody working in digital marketing, looking to appoint an SEO agency or simply trying to secure better search engine rankings.
Table of contents
1. Introduction to Our Guides
- Key features of our guides
- Features of this guide
- About Econsultancy
2. Link Strategy and Tactics
- What makes a good link?
- Earning links and the rise of content marketing
- Creating unique and valuable content
- Blogger outreach
- Guest blogging
- Business partnerships
- Other marketing channels and link treatment
- Affiliate marketing
- Manipulated links: identifying, cleaning and avoiding
- Why are manipulated links problematic?
- How to identify unnatural links
- Link tools to help with analysis
- Cleaning a backlink profile: link removal or disavowal?
- Future-proofing your link building strategy
- SEO Best Practice: Link Strategy and Tactics (846 KB PDF)