Link building is an integral part of SEO. Links provide a form of navigation for website users and send signals to search engines enabling websites to rank in search results pages. Businesses should have a link building strategy in place and SEO practitioners should build links that benefit human audiences, not just the search engines.

This report explains how to develop an effective link building strategy that encourages organic traffic while avoiding the potentially damaging penalties handed down by search engines for manipulative link building practices.

This report is part of Econsultancy’s comprehensive SEO Best Practice Guide bundle that has been created in order to give businesses the edge in their natural search marketing activity.