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This report is part of the Search Engine Optimization (SEO) Best Practice Guide bundle.
This report is part of Econsultancy's renowned SEO Best Practice Guide and has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity.
Built on the foundations of our previous, highly-renowned report, this document will help you understand search marketing like never before.
The SEO Best Practice Guide is invaluable for anybody working in digital marketing, looking to appoint an SEO agency or simply trying to secure better search engine rankings.
This section talks you through measuring and reporting because without measurement, how will you know which of your marketing efforts are working and where to put your budget?
Table of contents
1. Introduction to Our Guides
- Key features of our guides
- Features of this guide
- About Econsultancy
2. Measurement and Reporting for SEO
- SEO measurement
- The role of web analytics
- Identifying goals, objectives and KPIs
- Defining data needs
- Ecommerce and non-ecommerce tracking
- Ensuring data is validated
- Metrics for SEO
- Using campaign tracking parameters
- SEO reporting
- Defining requirements
- Essential SEO reports
- Using segmentation
- Role of dashboards
- Custom reports
- Importance of goals and event tracking
- SEO analysis
- Importance of context
- Questioning data
- Role of voice-of-customer data
- Multi-channel funnels and attribution analysis
- Universal analytics and SEO
- Role of testing and optimization
- What can you test?
- Creating a testing plan
- Case study
- Known data anomalies for SEO
- (not provided)
- iOS search
- Tools of the trade
- Web analytics platforms
- Market analysis tools
- Website performance tools
- SEO performance tools
- Browser extensions
- Technical performance tools
- Voice-of-customer tools
- Page engagement tools
- AB and MVT testing tools
- Key dos and don’ts for SEO measurement and reporting
- SEO Best Practice: Measurement and Reporting for SEO (2.59 MB PDF)