From the title tag through to metadata and content changes, this report covers the critical components of on-page optimisation, the practice of improving site rankings by focusing content and ensuring signals sent to search engines are as clear as possible.

This updated report details Google’s E-A-T (expertise, authority and trustworthiness) measure of a site’s quality, changes to fraggles as well as the best way to target keywords.

This report is part of Econsultancy’s renowned SEO Best Practice Guide and has been created with the help and frontline insight of globally esteemed SEO practitioners to give you the edge in your natural search marketing activity.

Built on the foundations of our previous, highly respected report, this document will help you understand search marketing like never before.

The SEO Best Practice Guide is invaluable for anybody working in digital marketing, looking to appoint an SEO agency or simply trying to secure better search engine rankings.

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