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This report is part of the Search Engine Optimization (SEO) Best Practice Guide bundle.
This report is part of Econsultancy's renowned SEO Best Practice Guide and has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity.
Built on the foundations of our previous, highly-renowned report, this document will help you understand search marketing like never before.
The SEO Best Practice Guide is invaluable for anybody working in digital marketing, looking to appoint an SEO agency or simply trying to secure better search engine rankings.
Table of contents
1. Introduction to Our Guides
- Key features of our guides
- Features of this guide
- About Econsultancy
2. On-Page Optimization
- The importance of targeting keywords
- Selecting keyphrases for optimization
- Page markup factors
- Page <titles>
- Content headings
- Body content
- Meta description
- Image optimization
- Rich snippets
- Social sharing
- Document level factors
- Keyphrase(s) within domain name
- Keywords in URLs
- Non-HTML document types
- Internal linking
- User-generated content
- SEO Best Practice: On-page Optimization (1.11 MB PDF)