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This report is part of the Search Engine Optimization (SEO) Best Practice Guide 2012 bundle.


The SEO Best Practice: SEO Copywriting Guide is part of Econsultancy's renowned SEO Best Practice Guide and contains everything you need to know about search engine optimization, whether you work for an in-house client team, independently or for an agency.

Built on the foundations of our previous, highly-esteemed report by digital marketing author and trainer Dr Dave Chaffey, this document will help you understand search marketing like never before. 

The document is invaluable for anybody working in internet marketing, or looking to appoint an SEO agency, or simply trying to secure better search enginer rankings.

It has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity. 

Make no mistake: this guide contains lots of actionable, real world insight. It will help you immediately start to improve your performance across the search engines.

Contributing author

  • Malcolm Coles, Independent SEO Consultant


  1. Guide for content owners and reviewers
    1. Step 1: Aims
    2. Step 2: Identify keyphrases
    3. Step 3: Choosing a document name and location
    4. Step 4: <title> tags
    5. Step 5: Meta tags
    6. Step 6: Body copy
    7. Step 7: Heading styles
    8. Step 8: Hyperlinks (0)
    9. Step 9: Images
    10. Step 10. Re-optimize page

A free sample document of the full SEO guide is also available for download


  • Pdf SAMPLE: Search Engine Optimization (SEO) Best Practice Guide (728 KB PDF)
  • Pdf Disabled SEO Best Practice: SEO copywriting (314 KB PDF)

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