Technical SEO can mean the difference between a website ranking well or not ranking at all. This report examines how to technically optimise a website in terms of its architecture and performance to maximise its visibility within search engine results pages (SERPs).

The report includes detailed sections on URL management, canonicalisation, site speed, HTML and other specialist considerations. It also examines how technical decisions can affect a website’s compatibility with search engine guidelines and a site’s ability to be ranked for relevant keyword searches.

This report is part of Econsultancy’s comprehensive SEO Best Practice Guide bundle and has been created in order to give businesses the edge in their natural search marketing activity.