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This report is part of the Search Engine Optimization (SEO) Best Practice Guide bundle.
This report is part of Econsultancy's renowned SEO Best Practice Guide and has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity.
Built on the foundations of our previous, highly-renowned report, this document will help you understand search marketing like never before.
The SEO Best Practice Guide is invaluable for anybody working in digital marketing, looking to appoint an SEO agency or simply trying to secure better search engine rankings.
In this section we introduce you to some of the key concepts and terminology of SEO. If you are a beginner to SEO then it is recommended that you read this section before going further into this guide. If you have experience of SEO then you might like to refresh your knowledge.
Table of contents
1. Introduction to Our Guides
- Key features of our guides
- Features of this guide
- About Econsultancy
2. The Fundamentals of Search Engine Optimization
- What is search engine optimization?
- Why search engine optimization?
- The evolution of search engine optimization
- Regional variations
- Understanding some of the ‘language’ and key concepts of SEO
- Understanding the structure of a SERP
- Organic results
- Other types of SERP
- SEO challenges
- SEO Best Practice: The Fundamentals of Search Engine Optimization (731 KB PDF)