SEO is both invaluable for any brand and ever-changing. Understanding how to properly optimise content without being penalised is crucial, and with Google having recently released new guidelines and features in organic search, now is the perfect time to refresh your search knowledge.

This webinar draws on latest updates to Econsultancy’s renowned SEO Best Practice Guide, which has been created with the help and frontline insight of globally esteemed SEO practitioners to give you the edge in your organic search marketing activity.

The webinar will cover:

  • Google’s recent changes to ranking factors, specifically changes in core vitals and to on-page user experience metrics.
  • The growth in search functionality through AI, including the introduction and impact of Google’s BERT.
  • Updates to fraggles, from passages in search results to Google’s new ability to understand the content of video.
  • The heightened background flux in search and how SEOs can best respond to volatile search rankings.

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