Trends & Innovation

SEO in 2018: Industry Experts Tell Marketers What They Need to Know

By Steffan Aquarone,

This new trends report is aimed at helping SEO practitioners and marketers optimise their SEO efforts in 2018. It tackles each of the most important future SEO trends from a number of angles, but without ignoring the topics that, according to the experts we interviewed, may be overlooked. The report is structured in two main parts:

SEO trends in 2018 considers the important issues SEO practitioners need to think about in 2018 as well as the direction taken by travel search engines and SEO in general.

Priorities for SEO in 2018 features suggestions on what to prioritise in 2018, including on-site search, topical, local and mobile SEO and where SEO capabilities should sit within organisations.

This guide has been authored by Steffan Aquarone, and features insights from a team of industry experts, including:

  • Ben Acheson, angel investor and former head of SEO
  • Colin Woon, Head of SEO, Barclaycard Business
  • Kevin Gibbons, Co-Founder, BlueGlass
  • Jeremy Spiller, speaker and trainer
  • Marcus Hemsley, Creative Director, Fountain
  • Paul Rice, founder, Ricemedia

Contributing Authors


Steffan Aquarone

More reports from Steffan Aquarone

Steffan Aquarone is a UK entrepreneur in the film and technology sectors. At just 20 years of age Steff was a founding director of a Top 50 UK corporate film production company, working with accounts including Vodafone, Land Rover and American Express and executive producing more than 100 video projects.

He later joined video technology startup Buto, working with global clients including Freshfields, Amec, Tesco, Interflora and the London Olympic Games to host and deliver video content to audiences via the web.

Mobile payment app Droplet, which Steff cofounded in 2011, raised over £1.6m of venture capital in an attempt to do to payments what Skype did to phone calls.

Since then Steff has worked as a consultant for global brands like RBS, Waitrose and News Corp, specialising in film and media.

Steff is also an independent filmmaker whose most recent project was the feature-film ‘Tortoise in Love’, which was made in the village of Kingston Bagpuize in Oxfordshire. The film premiered in London’s Leicester Square where the red carpet was flanked by tractors and watched live by five million people.

Since taking over a busy pub in Norfolk aged 18, Steff has founded five startups. He leads Econsultancy's Best Practice Guides programme and delivers training to clients around the world.


Table of contents

1. Introduction

2. SEO Trends in 2018

3. Priorities for 2018

4. Appendix: Useful Tools for SEOs


  • Pdf Disabled SEO in 2018: Industry Experts Tell Marketers What They Need to Know (1.33 MB PDF)

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