Established in 2014 by six Singaporeans, ShopBack is a platform that sits between ecommerce merchants and shoppers. ShopBack provides a cashback portal for shoppers, with earnings based on the amount spent at an affiliated ecommerce merchant. For retailers, ShopBack drives traffic to the merchants and derives revenue from them on a cost-per-sale basis.

This report, written with input from ShopBack, explores the following:

  • The Asian cashback industry
  • ShopBack’s strategies for ecommerce merchants and shoppers
  • Effectiveness of strategies and current challenges faced
  • Future developments of the cashback industry