Established in 2014 by six Singaporeans, ShopBack is a platform that sits between ecommerce merchants and shoppers. ShopBack provides a cashback portal for shoppers, with earnings based on the amount spent at an affiliated ecommerce merchant. For retailers, ShopBack drives traffic to the merchants and derives revenue from them on a cost-per-sale basis.
This report, written with input from ShopBack, explores the following:
- The Asian cashback industry
- ShopBack’s strategies for ecommerce merchants and shoppers
- Effectiveness of strategies and current challenges faced
- Future developments of the cashback industry