This guide summarises the key findings from Econsultancy’s Skills of the Modern Marketer report, which examines the changing marketing landscape and the key skills required to be successful in this environment. It outlines three of the most important areas for marketers to focus on:

  • knowledge of marketing concepts,
  • understanding of data as a marketing asset, and
  • a willingness to learn.

The short guide examines the benefits of these so that marketers can consider how they can apply these skills to themselves and how to cultivate these skills in their businesses.