Trends & Innovation

Snapchat: How brands are getting creative on the service

Digital strategy briefing

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Snapchat: How brands are getting creative on the service looks at how leading brands are using image sharing and messaging service Snapchat in creative and pioneering ways.

Launching in 2011, Snapchat now has more than 166m daily active users, and is particularly popular among younger users (Generation Z and millennials). This, along with its highly visual interface and storytelling tools, make the mobile-first platform attractive to marketers looking to engage younger audiences.

This report offers valuable insight into just some of the ways marketers can use Snapchat's features, and should give some indication of the importance of 'mobile moments' to marketing and engagement in the future.

What you'll learn

  • About River Island’s use of location-based in-store filters
  • How the Electoral Commission used the service in an attempt to drive registrations among young voters
  • About Marriott’s foray into creating ‘Snapisodes’
  • How luxury fashion house Burberry has experimented with offering exclusive Snapchat content

Table of contents

1. Introduction

2. River Island’s Branded Snapchat Filters Make the Store Experience Fun Again

3. Electoral Commission Turns to Snapchat to Promote Voting Among Young People

4. Marriott Uses Snapchat Influencer Campaign to Target Millennials

5. Burberry: Pioneering Snapchat Shows and Snapcodes

Downloads

  • Pdf Disabled Snapchat: How brands are getting creative on the service (450 KB PDF)
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