Packed with real-world case studies and data to illustrate the market opportunity, this report includes a five-step plan to direct social and marketplace strategies.
In just a few years, shopping journeys have evolved from what was traditionally ‘search, click, buy’ to more continuous cycles of activity which are more complex and often spanning multiple channels.
These trends have only accelerated as a result of the recent pandemic, with significant growth in the adoption of social commerce and marketplaces.
In addition to being where the consumer is spending their time, these channels align to new customer journeys, which are increasingly passive and instantaneous.