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Econsultancy director Peter Abraham examines social media and relationship development for commerical business.

The presentation is free to registered users (i.e. Bronze membership and above).

At 25+ slides long, this PowerPoint presentation is a useful resource for those who recognise the pivotal role social media can play in building relationships that can be leveraged for commercial purposes.

It covers aspects of content marketing, branding and digital strategy. 

This presentation was originally given at the Chicago Booth University School of Business, in London.


  • Pdf Disabled Social media and relationship development for sales (2.65 MB PDF)

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