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This is a free 11-page briefing based on Econsultancy's 2007 roundtable about Social Media (registration required).
The document contains the following:
-) Trends in Social Media
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources and white papers Topics discussed included: -) What is new about social media?
-) How should brands engage?
-) Leveraging social networks
-) Social media as a search tactic Attendees included representatives from the following organisations: COI, Conchango, Epiphany Solutions, Immediate Future, Nixon McInnes, Orange, Post Office, RBI and Yahoo!.
- Social Media Roundtable Briefing 2007 (191 KB Microsoft Word)