Research estimates there are more than 4 billion active social media users worldwide, and this number is climbing steadily. Social media is often a go-to channel for consumers at different stages of the sales funnel, so it is vital for brands to develop a solid social media strategy to engage users and drive a range of business objectives.
Econsultancy’s Social Media Bundle brings together a series of key reports covering research on the different platforms, social commerce, strategy, advertising and other topics, along with related reports on subjects such as influencer marketing, community strategy and social CX.
It contains everything marketers need to develop and execute an up-to-date strategy that harnesses the power of social media.
Platforms: An overview of the major social media platforms and the most pressing considerations for marketers, plus key trends from social media.
Strategy: Covering best practice approaches, techniques, challenges and opportunities.
Advertising: Practical advice on the key opportunities, designing campaigns and developing an advertising strategy.
Commerce: Guidance on developing a selling strategy including influencer marketing and emerging trends
B2B: Guidance on developing a social media strategy for B2B companies, including a social selling strategy.
- B2B Social Media Strategy Best Practice Guide
- B2B Social Selling Strategy Best Practice Guide and Quick Guide
These reports contain best practice research and practical guidance on topics that form part of a wider social media strategy.
- Influencer Marketing Best Practice Guide
- Community Strategy Best Practice Guide
- Ratings and Reviews Best Practice Guide and Quick Guide
- Social CX and Customer Service Best Practice Guide and Quick Guide
The Social Quarterly is Econsultancy’s regular roundup of the latest social media statistics and trends.