According to research by GlobalWebindex, 93% of internet users have at least one social media account. With social media touching so many areas of an organisation, the process of getting social media right has never been more important.

This Social Media Strategy Best Practice Guide contains actionable, real-world insight with detailed explanations to help you start and improve your performance on social media platforms.

In order to enable you to quickly access the information you need to start improving your marketing efforts, the guide is available as a main report with associated reports to provide extra context and information.

Social Media Strategy Best Practice Guide

The aim of this research is to identify best practice approaches, techniques, measurement considerations, challenges and opportunities for creating your social media strategy.

As social media platforms continue to evolve at a rapid rate we also cover some of the exciting developments taking place in social media.

Additional reports:

Social Media Platforms Overview

We’ve updated our social media platforms overview guide in 2021 to account for the rapid developments occurring in this space. This report’s purpose is to provide a snapshot of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media.

It provides a summary of the main features of these platforms, and outlines some of the options available to marketers when developing a paid, owned and earned strategic approach to social media marketing and communications.

Our 2021 edition will ensure that you’re up to date with the latest platform trends.

Social Media Advertising

This report provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.

It provides a summary of the main self-serve advertising options on these channels, and outlines some of the premium options available to marketers when developing a strategic approach to social media marketing and communications.

For more information about the latest trends, developments and statistics in social media, check out the Social Quarterly. Bringing to life data from the Internet Statistics Database and the Econsultancy blog, this report is the best of social in an easy-to-digest format.