Author: Amy Rodgers

Pages: 172

Structure: Market introduction and growth, market trends and issues, SWOT analysis, tips and pitfalls, profiles of 17 vendors, summary matrix and charts (for comparing vendors)

About this guide

The second edition of the Econsultancy Social Media Management Systems Buyer's Guide is aimed at marketers who want to manage their social media marketing efforts more efficiently with technology which enables them to monitor, collect data, communicate, engage, and respond to consumers across multiple social channels. This guide looks at market trends within this sector, with 17 profiles of the leading social media management systems (SMMS) vendors as well as advice for buyers looking for an SMMS provider.


The report starts with a look at recent trends in the SMMS market, as well as an assessment of the sector's strengths, weaknesses, opportunities, and threats.

Trends covered in this guide include:

  • Uptake of social media as a customer service channel
  • Impact of social extends throughout enterprise
  • Growing social datasets drive requirement for analysis and insight
  • Marketers under pressure to demonstrate social ROI

Table of contents

  1. Introduction
    1. About Econsultancy
  2. Executive Summary
  3. The Market
    1. Market definition and introduction
    2. Who is this report aimed at?
    3. Market growth and evolution
      1. Consolidation
      2. Fragmentation and differentiation
    4. Market trends
      1. Uptake of social media as a customer service channel
      2. Impact of social extends througout enterprise
      3. Growing social datasets drive requirement for analysis and insight
      4. Marketers under pressure to demonstrate social ROI
    5. Return on investment
  4. Strengths, Weaknesses, Opportunities and Threats (SWOT)
    1. Strengths
    2. Weaknesses
    3. Opportunities
    4. Threats
  5. Costs and Pricing Models
    1. Technology costs
    2. Other costs
  6. Finding the right supplier: Tips and pitfalls
    1. Introduction
    2. What type of solution are you looking for?
    3. What kind of control do you want?
    4. What are the specific features of the technology?
    5. Have you carefully assessed the pedigree of your vendor?
    6. Are you planning for tomorrow and not just today?
  7. Market Positioning Charts
    1. Explanation for Chart 1: Platform capabilities
    2. Market positioning overview: Platform capabilities
    3. Explanation for Chart 2: Client focus
    4. Market positioning overview: Client focus
  8. Supplier Matrices
  9. SMMS supplier marketplace and profiles
    1. Adobe
    2. Autonomy, an HP Company
    3. Comufy Limited
    4. Conversocial
    5. Engage121 Inc.
    6. EngageSciences
    7. ExactTarget
    8. HootSuite Media, Inc.
    9. Mvine Limited
    10. One iota Limited
    11. Oracle SRM (Social Relationship Management)
    13. SDL
    14. Socialbakers
    15. Spredfast
    16. Sprinklr
    17. Synthesio

Download a copy of the report to learn more.

A free sample is available for those who want more detail about what is in the report.


  • Pdf SAMPLE: Social Media Management Systems Buyer's Guide (927 KB PDF)
  • Pdf Disabled Social Media Management Systems Buyer's Guide (3.04 MB PDF)

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