Supplier Selection

Social Media Management Systems Buyer’s Guide

By Econsultancy,

There is a newer version of this report available: Social Media Management Systems Buyer's Guide



Author: Jake Hird, Econsultancy

Pages: 145+ pages

Structure: Market trends and issues, 17 vendor profiles

About this Guide

Econsultancy's Social Media Management Systems Buyer’s Guide is aimed at companies investigating technology providers for external social media management and workflow processes. The guide contains profiles of 17 suppliers who can help companies manage their presence on social networks such as Facebook, Twitter and YouTube. 

The report also provides details on the various issues and trends affecting this sector, as well as advice about how to select the right technology system.

It should be noted that Econsultancy has a separate buyer's guide for online reputation and buzz monitoring technology, which we regard as a distinct category. 


The report starts with a definition of this sector, and a review of the trends in the marketplace, plus tips and pitfalls for companies looking for a vendor.

Trends within the market include:

  • How social media permeates the entire organization
  • Marketers continue to grapple with social data
  • Need to control engagement across third party platforms

The 17 suppliers profiled are:

Alterian, Buddy Media, Campaign Commander, Comufy, Context Optional (now Adobe), Conversocial, CoTweet, EngageSciences, Hootsuite, Jive Software, Socialbakers, Socialtext, Spredfast, Sprinklr, Syncapse, thismoment, Vitrue

Table of contents 


1.1.About Econsultancy

2.Executive Summary

3.The Market

3.1.Market overview

3.2.Market value and growth

3.3.Drivers of growth and market trends

3.3.1. How social media permeates the entire organization

3.3.2.Marketers continue to grapple with social data

3.3.3.Need to control of engagement across third party platforms

3.4.Return on investment

4.Strengths, Weaknesses, Opportunities and Threats (SWOT)





5.Costs and Pricing Models


5.2.Technology costs

5.3.Other costs

6.Finding the right supplier: Tips and pitfalls


6.2.What type of solution are you looking for?

6.3.What kind of control do you want?

6.4.What are the specific features of the technology?

6.5.Have you thoroughly assessed the pedigree of your vendor?

6.6.Are you planning for tomorrow and not just today?

7.Market Positioning Charts

7.1.Explanation for Chart 1: Platform capabilities

7.2.Explanation for Chart 2: Type of Solution

7.3.Positioning: summary diagrams

7.3.1.System capabilities

7.3.2.Client focus

8.Supplier Matrices

8.1.System overview

8.2.System services

9.SMMS supplier marketplace and profiles


9.2.Buddy Media

9.3.Campaign Commander Social Edition  


9.5.Context Optional (now Adobe)


9.7.CoTweet (ExactTarget)



9.10.Jive Software








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  • Pdf SAMPLE: Social Media Management Systems Buyer’s Guide (624 KB PDF)
  • Pdf Disabled Social Media Management Systems Buyer’s Guide (2.57 MB PDF)

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