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Social Media & Online PR Business Case

By Econsultancy,

About this Business Case

Need to convince your boss that social media is right for your company? Do you need to make an investment in Online PR but want to make sure you spend your budget in the best possible way?

Our Business Case can help - research, tips and information from the experts, with case studies to pull it all together.

The Business Case for social media and online PR is a 14-page examination of how this evolving digital channel can work best for your company.


We detail the trends, business benefits, costs and resources needed for a successful social media marketing and online PR strategy.

Includes case studies that cover: 

  • Finance
  • Travel
  • Retail
  • Media

Download our (free) Sample Business Case for a full Table of Contents.

Who this Business Case is For

Our Business Cases are for any marketer assessing strategies to strengthen their marketing activities.

Level of Expertise

This Business Case is designed for all levels. For further information on the topic, see our Related Resources.

Related Resources

Econsultancy's Social Media and Online PR Report examines how companies are using online PR tactics and social media sites such as Twitter for marketing and customer service. Econsultancy has also published Social Media and Online PR Template Files, which you can adapt and use for your own projects. 


  • Pdf SAMPLE: Social Media & Online PR Business Case (251 KB PDF)
  • Pdf Disabled Social Media & Online PR Business Case (358 KB PDF)

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