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This is a free 12-page briefing based on Econsultancy's May 2008 roundtable about Social Media (registration required).
The document contains the following:
-) Overview of market trends
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources Topics discussed included: -) What's new about social media?
-) Risks, rewards and best practice
-) Social media measurement and budget allocation Attendees included representatives from the following organisations: Camelot, COI, Dell, Econsultancy, Guava, Harvest Digital, Mars, Microsoft, NixonMcInnes, Qube Media, RBI, Signet, Vodafone.
- Social Media Roundtable Briefing June 2008 (1.7 MB Microsoft Word)