How many daily active users does each of the major social platforms attract? What are the key demographic figures in the UK for the major social platforms? What percentage of bloggers in the US add video content to their articles?

These are just some of the questions answered by the data included in Econsultancy’s Social Media Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.

If you need to quickly pull together some stats on social media use, want to know how fundraisers for non-profit organisations typically perform on Facebook, or are looking to pitch a video campaign on social media, search the Social Media Statistics Compendium for evidence to support your case. Examples of findings in the compendium include:

  • Market size, usage and demographic figures across different regions.
  • Global market share for social widgets and historical figures on usage statistics.
  • US consumers’ opinions on how their privacy is protected by social networks including Facebook, Snapchat and TikTok.
  • Bloggers’ views on content creation and using social media to drive traffic to their websites.
  • The average number of followers on social media for every 1,000 email subscribers to non-profit organisations in the US and Canada.

These are the figures behind the most important trends in social media. They have been collated from information available to the public and sorted by topic and region – we’ve done the hard work so you don’t have to.