Best Practice

Social Media Strategy Asia Pacific Best Practice Guide


One of the most popular areas of digital is social media. The vast majority of internet users have at least one social media account and the main social platforms boast hundreds of millions of daily users.

Over the last few years, though, social media has also started to have a strong influence on organisations. Social media has changed how people work, how they communicate and the relationship that they have with their customers.

Adding to this, social media is evolving at a blistering pace. New considerations for social media strategists include: paid ad formats, new visual and video formats, buy buttons, private messaging, social servicing, the quantified self and the Internet of Things.

Because social media touches so many areas of an organisation, however, getting it 'right' in spite of all these changes has never been more important.

This report follows on from Econsultancy's Social Media Strategy Best Practice Guide, published in June 2016, and has been updated with information for marketers who are either based in Asia Pacific (APAC) or responsible for marketing in the region. 

APAC consists of a wide variety of countries, including such diverse markets as Japan, China, India, Australia and other Southeast Asian countries. The reason for a special report on the region is that, taken as a whole, APAC accounts for more than half of all social media users worldwide and has many of the world's fastest growing economies. Its size and potential for growth has made APAC a very attractive target for brands over the past decade.

This report will enable you to:

  • Establish a framework for social media strategy
  • Rethink how brands are managed
  • Review company structure
  • Carefully plan social media strategy
  • Execute within regional constraints
  • Provide measurement

Table of contents

1. Introduction

  • Research aim and methodology
  • Asia Pacific considerations
  • Acknowledgements
  • About Econsultancy

2. Defining Social Media

3. The PROSPER Framework for Social Media Strategies

4. Challenges and Opportunities in Social Media

5. Organising for Social Media: Typical Operating Models

6. Activity Planning

7. Aligning to Content Strategy

8. Measurement


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