This report provides a framework for developing a social media strategy, as well as a summary of the main considerations  when developing a strategic approach to social media marketing and communications.

This guide has been written to complement Econsultancy’s Social Media Platforms Overview.

The author and Econsultancy wish to extend sincere thanks to the following contributors:

  • Florence Adepoju, Founder, MDMflow
  • Annie Andoh, Social Media Manager, Victoria and Albert Museum
  • Richard Bagnall, CEO, PRIME Research UK & SVP PRIME Research Europe
  • Tom Barker, Head of Digital, National Trust
  • Sophie Brendel, Director of Marketing & Communications, Victoria and Albert Museum
  • Martin Carter, Social Media Manager, University of Leeds
  • Albert Hogan, Director, Group Marketing, Audience & Digital Development, Penguin Random House
  • Will McInnes, Chief Marketing Officer, Brandwatch
  • Anna Rawcliffe, Digital Manager, Social and Engagement, National Trust
  • Alison Spray, Director of Data and Insights, H&K Strategies (AMEC Board Member)
  • Kerry Taylor, EVP, MTV International and Chief Marketing Officer, Viacom UK at Viacom
  • Pete Wallace, Commercial Director, GumGum
  • Helen Wood, Planning Director, H&K Strategies
  • Ingrid van der Zalm, Director Small Business Marketing and Communications, UPS Europe Region