There is a newer version of this report available: Social Quarterly: Q2 2018
The Social Quarterly is a series of presentations by Econsultancy, which curate the latest trends, developments and statistics in social media. The reports focus on distilling the most recent data and trends, aiming to provide a guide to what’s happening now in social media and what you should be keeping an eye on.
Social media evolves rapidly, and the Social Quarterly provides an overview of the latest trends in the industry. It contains information which can be integrated into your own documents, allowing you to prepare a pitch or use internally at a moment’s notice.
The Social Quarterly examines the current social media landscape, trends and updates on various social platforms and considers what will happen next. Updated four times per year, it will help to quickly surface statistics and trends you can use and react to immediately.
This edition of Social Quarterly includes stats about the importance of dark social and ad engagement on premium sites compared with social media. It also looks at updates to Instagram’s feed, the launch of WhatsApp Business, the global expansion of YouTube Go and new organisational tools on Pinterest.
The Social Quarterly will allow you to:
- Stay up to date with regular developments across multiple social media platforms.
- Present and pitch at short notice with clear and effective data.
- Pinpoint areas in which you want to find out more and use the linked Econsultancy resources and blog posts to do this.
- Spot potential ways your company could be using social media but is not currently.