The Social Quarterly is a series of presentations by Econsultancy that curate the latest trends, developments and statistics in social media.
The reports act as guides to what’s happening now in social media and what you should be keeping an eye on. This quarter’s edition covers:
- Meta: As Facebook returns to user growth but Meta profits decline, what does this mean for businesses considering investment in the metaverse? Will the new, physical ‘Meta Store’ opening in California lead to an uptake in consumer interest and engagement?
- BeReal: Climbing up the app download charts, photo sharing app BeReal focuses on ‘real, unedited’ content by asking users to post a photo within two minutes of receiving a push notification. With Instagram reintroducing chronological feeds in a bid to combat the ‘filter bubble’, what should marketers take away from this shift towards authentic, candid content?
- Community: WhatsApp has launched ‘Communities’, enabling users to take part in larger, more organised group chats, while Facebook has handed a whole new toolset to group admins, designed to help them manage, protect and grow groups on the platform. What is driving the social messaging apps to divert efforts into community development?
- Creative AR: TikTok is making its AR creative effects platform, Effect House, free to use for all users. With Snap reporting that 250 million people engage with its AR products every day, how can brands harness the power of AR and, more broadly, user-generated content?
- Spotify: The streaming giant has taken a step into the metaverse with the launch of ‘Spotify Island’ on Roblox, providing a space for users to make music collaboratively as well as for artists to make money from virtual merch. Do Roblox and other gaming platforms represent a true entry point for brands looking to tap into the marketing potential of the metaverse?