The Social Quarterly is a series of presentations by Econsultancy that curate the latest trends, developments and statistics in social media.
The reports act as guides to what’s happening now in social media and what you should be keeping an eye on. This quarter’s edition covers:
- Platform stats: In this quarter’s earnings roundup, what do the latest figures reveal about the key trends shaping the industry?
- TikTok ban: With debate taking place in the US over whether the app should be banned, is TikTok’s future in the country under threat, and how are advertisers responding?
- Social commerce: As Pinterest announces a partnership with Amazon, and more than 100,000 creators link their Shopify stores to their YouTube channels, what can marketers take away from the latest moves to make these platforms more shoppable?
- Generative AI: The possibilities of generative AI on social media are being eagerly explored. What are the latest developments from Snap and Meta in the space this quarter?
- Creator content: With the creator economy driving revenue for social media platforms, how are TikTok and Instagram’s newest features putting creators in the spotlight?