The Social Quarterly is a series of presentations by Econsultancy that curate the latest trends, developments and statistics in social media.

The reports act as guides to what’s happening now in social media and what you should be keeping an eye on. This quarter’s edition covers:

  • Platform stats: In this quarter’s earnings roundup, what do the latest figures reveal about the key trends shaping the industry?
  • AI tools: As use cases for generative AI continue to proliferate, what are the latest AI features being introduced by the tech giants Microsoft and Google?
  • Twitter rebrand: With ‘X’ replacing the long-standing Twitter branding, scrutiny of the platform continues. How is Meta’s rival app Threads faring in the race for user numbers?
  • Feature updates: TikTok has launched text-based posts, while YouTube Shorts has introduced new TikTok-style creation tools, and Twitch has launched a TikTok-like scrollable feed. What are the new content formats the competing apps are experimenting with?
  • Social search: Pinterest has added deep links to aid shopping journeys, while Reddit has worked hard to improve its UX for logged-out visitors. Both developments come against a backdrop of users increasingly turning to social apps instead of search engines for everything from news to lunch spots. What are the latest behavioural trends shaping the online social landscape?