The Social Quarterly is a series of presentations by Econsultancy that curate the latest trends, developments and statistics in social media.

The reports act as guides to what’s happening now in social media and what you should be keeping an eye on. This quarter’s edition covers:

  • Platform stats: In this quarter’s earnings roundup, what do the latest figures reveal about how the main players are performing in terms of revenue and user numbers?
  • Subscriptions: Meta has launched an ad-free subscription service for users in the EU and Switzerland. With Snapchat’s subscription offering reaching 5 million subscribers, and X also now providing an ad-free user package, could subscriptions become a more significant trend?
  • Video competition: As YouTube unveils new design updates including a streamlined ‘You tab’, TikTok has begun testing 15-minute video uploads straying into the longer-form content territory its rival is known for. Designed to lure in users, how will these updates benefit marketers?
  • Ad extensions: Pinterest has announced multiple new ad formats in a bid to cement its position as a destination for shopping, not just inspiration, while TikTok has launched an ‘Out of Phone’ ad solution allowing advertisers to display campaigns beyond the platform. What opportunities lie in the further blurring of the lines between social and advertising?