Trends & Innovation

South Africa: Digital Market Landscape Report


This report about the digital landscape in South Africa is the fifth in a series of briefings focused on emerging markets, aimed primarily at those outside these countries who are looking for an overview. The other four reports in the series covered Brazil, Russia, India and China.

The 37-page digital landscape briefing includes sections on:

  • Market trends and developments
  • Third-party statistics
  • Opportunities and considerations for marketers and businesses keen to invest in the South African market
  • An overview of the key internet players in South Africa
  • Useful resources


Econsultancy would like to thank the following people for their input into this report: 

Download a copy of the report to learn more.

free sample is available for those who want more detail about what is in the report.

Table of contents

1. Introduction

  • Acknowledgements
  • About Econsultancy

2. Why… South Africa?

3. South African Internet Use by Numbers

4. South African Mobile Use by Numbers

5. What Are South African Internet Users Doing Online?

6. Key Local Considerations

7. Key Opportunities

8. Who Should I Know About?

9. Case Studies

10. Recommended Resources


  • Pdf SAMPLE: South Africa: Digital Market Landscape Report (585 KB PDF)
  • Pdf Disabled South Africa: Digital Market Landscape Report (1.97 MB PDF)

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