{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

south-east-asia-trends.jpg

Overview

Contributions from: Pranay Mehra, Christel Quek, Saleem Jumbhoy, Dominic James, Meraj Huda, Eu Gene Ang, Enrique Pinilla, Nick Fawbert, Chris Lee, Martin Ross, John Sinke, Damien Cummings

Pages: 20 pages

About this report

The briefing focuses on the South-East Asia digital marketing trends highlighted by digital marketers at Digital Cream Singapore 2013. Each section contains information about the challenges faced by marketers and how they are solving them in their companies.

The report has been written according to Chatham House Rule, under which all Digital Cream events operate, which means that, for confidentiality, no specific company or person have had their quotes and experiences attributed.

Table of contents

  1. Introduction
    1. About Econsultancy
    2. Acknowledgements
  2. Roundtable Highlights
    1. Digital marketing attribution
    2. Social media: managing, marketing, measuring and monetizing
    3. Customer experience and lifecycle management in a digital world
    4. Big data – the next frontier for innovation, competition and ROI
    5. Cross-channel marketing
    6. Email marketing and CRM strategy – managing, marketing and measuring
    7. Integrated marketing management to drive maximum return on marketing investment (ROMI)
    8. Marketing automation – best practice and implementation
    9. Loyalty marketing – achieving success in the digital age
    10. Online advertising – strategy and maximizing returns
    11. Video marketing
    12. Web analytics and actionable insights

Download a copy of the report to find out more. 

This trends briefing is free to download to all registered users. Registration takes only a few moments.

Further reports from Econsultancy

This trends briefing is just one of many free reports available for all registered users of Econsultancy. Or, become a subscriber today to gain access to our entire collection of industry leading reports.

Downloads

  • Pdf Disabled South-East Asia Digital Marketing Trends Briefing: Key takeaways from Digital Cream Singapore (335 KB PDF)
Access_all_areas_transparent

Access the full report

Econsultancy subscribers have full access to all our online research as well as a host of other services designed to help save you time, make better decisions and look smart in meetings.

Learn more and buy today