Contributions from: Pranay Mehra, Christel Quek, Saleem Jumbhoy, Dominic James, Meraj Huda, Eu Gene Ang, Enrique Pinilla, Nick Fawbert, Chris Lee, Martin Ross, John Sinke, Damien Cummings

Pages: 20 pages

About this report

The briefing focuses on the South-East Asia digital marketing trends highlighted by digital marketers at Digital Cream Singapore 2013. Each section contains information about the challenges faced by marketers and how they are solving them in their companies.

The report has been written according to Chatham House Rule, under which all Digital Cream events operate, which means that, for confidentiality, no specific company or person have had their quotes and experiences attributed.

Table of contents

  1. Introduction
    1. About Econsultancy
    2. Acknowledgements
  2. Roundtable Highlights
    1. Digital marketing attribution
    2. Social media: managing, marketing, measuring and monetising
    3. Customer experience and lifecycle management in a digital world
    4. Big data – the next frontier for innovation, competition and ROI
    5. Cross-channel marketing
    6. Email marketing and CRM strategy – managing, marketing and measuring
    7. Integrated marketing management to drive maximum return on marketing investment (ROMI)
    8. Marketing automation – best practice and implementation
    9. Loyalty marketing – achieving success in the digital age
    10. Online advertising – strategy and maximising returns
    11. Video marketing
    12. Web analytics and actionable insights

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