Trends & Innovation

Starbucks: Adapting to changing consumer habits

Brand strategy briefing

econsultancy-starbucks-strategy-briefing.jpg

Starbucks: Adapting to changing consumer habits is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched-for brands. As part of this series, Econsultancy curates a selection of brand case studies and stories to help you improve your modern marketing efforts.

As one of the most successful and well-known coffee outlets, Starbucks is continuosly learning from and adapting its business and marketing strategy. Other brands and marketers can learn from these stories too.

What you'll learn

  • How Starbucks is battling the impact of changing consumer behaviour and engaging with new and younger audiences
  • How Starbucks has responded to criticism when adapting loyalty schemes
  • How the brand is utilising new technologies to improve customer experience

Table of contents

1. Introduction

  • About Econsultancy

2. Starbucks on battling the 'devastating' impact of changing consumer behaviour

3. Starbucks pushes 'craft' credentials to engage with younger coffee drinkers

4. Learning from the difficulties of adapting loyalty programme changes

5. Is 'conversational commerce' the future for Starbucks?

Downloads

  • Pdf Disabled Starbucks: Adapting to changing consumer habits (473 KB PDF)
Access_all_areas_transparent_updated

Access the full report

Econsultancy subscribers have full access to all our online research as well as a host of other services designed to help save you time, make better decisions and look smart in meetings.

Learn more and buy today