Starbucks: Adapting to changing consumer habits is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched-for brands. As part of this series, Econsultancy curates a selection of brand case studies and stories to help you improve your modern marketing efforts.

As one of the most successful and well-known coffee outlets, Starbucks is continuously learning from and adapting its business and marketing strategy. Other brands and marketers can learn from these stories too.

What you’ll learn

  • How Starbucks is battling the impact of changing consumer behaviour and engaging with new and younger audiences
  • How Starbucks has responded to criticism when adapting loyalty schemes
  • How the brand is utilising new technologies to improve customer experience