Market Data

2017 State of Digital Transformation in Financial Services

By Stefan Tornquist,


Contributing Authors

Stefan Tornquist

Vice President, Research, Econsultancy

More reports from Stefan Tornquist

Stefan Tornquist is the vice president of research for Econsultancy in New York. His team covers a wide range of digital marketing topics from tactical best practices to strategic transformation. Stefan’s research and commentary have been featured in The Wall Street Journal, Business Week and AdAge, as well as virtually every trade press outlet.

Table of contents

1. Foreward by Adobe

2. Executive summary

3. State of digital in financial services

4. Rising digital sales and budgets

5. Priority and investment in marketing technology

6. Enter the cloud and AI

7. Focus on banking innovation

8. Broker/agent digital enablement


  • Pdf Disabled 2017 State of Digital Transformation in Financial Services (655 KB PDF)

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