The State of Ecommerce in South-East Asia report, published by Econsultancy in partnership with hybris, an SAP company, looks at how ecommerce is evolving in South-East Asia, with a focus on key trends and developments, region-specific issues, opportunities and challenges.

The research is based on a survey of marketers and interviews with senior executives across a range of business sectors.

About the report

The 60-page report contains everything you need to know about the ecommerce market in South-East Asia, including sections on consumer behaviour and mobile commerce, as well as challenges, opportunities and B2C/B2B comparisons. The methodology involved three main phases:

  • Phase 1: desk research to identify relevant issues, examples and trends.
  • Phase 2: a series of in-depth interviews with a range of digital marketing and ecommerce practitioners.
  • Phase 3: an online survey of client-side (in-house) organisations and agencies, vendors or consultancies (supply-side), designed to better quantify feedback around some key questions.

Table of contents

  1. Foreword by hybris software
    1. About hybris software
  2. Introduction
  3. Methodology and Sample
    1. Acknowledgements
    2. About Econsultancy
    3. About the author
  4. Ecommerce Landscape
    1. Market value and growth
    2. Consumer behaviour
    3. Mobile commerce
    4. Social commerce
  5. Key Players
    1. B2C
    2. B2B
    3. C2C
  6. Trends and Developments
    1. The retailer mindset shift
    2. Multichannel commerce becomes front of mind
    3. Meeting (and exceeding) customer expectations
    4. Showrooming: threat or opportunity?
    5. Delivery and fulfilment options (local and offshore)
    6. The place of B2B ecommerce in the region
  7. Strengths, Weaknesses, Opportunities and Threats (SWOT)
  8. Case Studies
    1. Dell
    2. Adidas
    3. Kucari.com
    4. Little Hussy
  9. Recommended Resources
  10. Appendix
    1. Understanding of ROI from ecommerce
    2. Ownership and decision-making
    3. Respondent profiles

Download a copy of the report to learn more.

free sample is available for those who want more detail about what is in the report.