This webinar highlighted results from Econsultancy’s first State of Marketing Automation in Australia and New Zealand report, published in association with Oracle Marketing Cloud.
The live session was hosted by Jeff Rajeck, Research Analyst APAC at Econsultancy and co-hosted by Nick Dennis, Presales Director, ANZ at Oracle Marketing Cloud.
Key points covered in this session:
- What is marketing automation?
- Why marketing automation?
- How are oganisations using marketing automation?
- What are the barriers organisations encounter with marketing automation?
- Looking forward
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- Report: State of Marketing Automation in Australia and New Zealand
- Report: State of Email and Marketing Automation in South-East Asia
- Report: Marketing Automation in Asia-Pacific Best Practice Guide
- Blog: What’s the difference between CRM, marketing automation and DMPs
- Blog: Five steps toward marketing automation excellence