The State of Mobile Marketing in Australia report, published by Econsultancy in partnership with the Mobile Marketing Association Asia Pacific, explores how organisations and agencies in Australia are responding to the ever-expanding reach and importance of mobile.
The research looks at the extent to which companies are committed to mobile, the channels and technologies they are using, and the challenges they face in improving their capabilities in this area.
These findings are presented for Australia specifically, with key charts broken down for APAC, China, India and Singapore also available.
This report is part of Econsultancy’s State of Mobile Marketing in Asia Pacific research, based on a survey of more than 800 companies and agencies, carried out in July and August 2014.
What you’ll learn
The survey findings are divided into the following sections:
- Mobile traffic and revenues
- Mobile strategy
- Mobile channels and technologies
- Mobile budgets
- Understanding and measurement
- Barriers to mobile success
Who should download this presentation?
The presentation is essential reading for both in-house marketers and agency professionals based in Australia specifically or Asia Pacific, as well as those outside the region looking to conduct business in Australia, who want to understand how the mobile marketing landscape is evolving in the region, the extent to which companies are committed to mobile, the channels and technologies they are using, and the challenges they face in improving their capabilities in this area.