Overview

The opportunities to successfully market and grow businesses, both locally and globally, are endless in Thailand. Social media offers a level of visibility and access that surpasses many of the barriers that underdevelopment can pose, with only 1% of responding companies not using social media to any extent.

The State of Social Media in Thailand report, published in partnership with Thumbsup, sets out to explore the evolving social media landscape and the opportunities that this market offers. Based on an online survey of more than 200 marketers, this report paints a very buoyant picture for social media investment, with over three-quarters (77%) of marketers surveyed indicating they plan to increase their social media budgets in 2015.

What you’ll learn from this research

The report explores the extent to which Thai companies are committed to social media, the channels they are using, and the challenges they face in improving their capabilities in this area. Topics covered include social media spending, technology, integration, trends and ROI.

Key findings from the report:

  • A positive outlook for social media investment
  • Marketers struggle to measure ROI from social 
  • Branding objectives are a key focus
  • Social media engagement is a tactic, not a strategy
  • Facebook is overwhelmingly the most popular social platform

Who should read this report?

The report is essential reading for both in-house marketers and agency professionals based in Thailand, as well as those outside the region looking to conduct business there, who want to understand how the social media marketing landscape is evolving in the region.

Download a copy of the report to learn more.

A free sample is available for those who want more detail about what is in the report.