What percentage of CIOs said that Covid-19 had accelerated the digital transformation plans of their organisations? What were the top three reasons offline organisations were able to respond effectively to the pandemic? How vital is data-driven marketing to remaining competitive?

These are just some of the questions answered by the data included in Econsultancy’s Strategy and Operations Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media. This data is drawn from Econsultancy’s Internet Statistics Database.

If you need to quickly pull together some stats for benchmarking, create a use case for a new marketing strategy, or need a hand convincing the board to invest in a new channel or tool, search the Strategy and Operations Statistics Compendium for evidence to support your case. Examples of findings in the compendium include:

  • Investment plans for digital tactics including disruption detection and innovation
  • The percentage of offline organisations that have implemented digital transformation in their business
  • The expectations for automation of business processes by 2025
  • Confidence for revenue growth over the next 12 months, and activities that will drive it
  • The factoring of pandemic and health crises into strategic risk management activities.

These are the figures behind the most important trends in digital marketing. They have been collated from information available to the public and sorted by sector and region – we’ve done the hard work so you don’t have to.

The statistics featured in this report form part of Econsultancy’s Internet Statistics Database, a collection of more than 10,000 searchable charts, statistics and market data that can be filtered by region, sector and topic.