How often do organisations with AI capability retrain or update their machine learning models? What areas will be most affected by the sunsetting of third-party cookies, according to digital media experts in the US?
These are just some of the questions answered by the data included in Econsultancy’s Strategy and Planning Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media, all drawn from Econsultancy’s Internet Statistics Database.
If you need to quickly pull together some stats on the growth of digital strategy, are investigating AI capability in business, or need a hand convincing the board to invest in a new cyber-security tool, search the Strategy and Planning Statistics Compendium for evidence to support your case. Examples of findings in the compendium include:
- Views on the training and data capability of AI projects and initiatives by decision makers in global marketing.
- The disruptive forces viewed as being the highest priority for 2022 and beyond by senior marketing executives.
- Senior executives’ expectations around data needed to train AI systems over the next two to five years in the US.
- The main strategy-related concerns and priorities for financial decision makers in the US.
- The growth of digital strategy as a pathway to growth among businesses in Kenya.
These are the figures behind the most important trends in marketing strategy and planning. They have been collated from information available to the public and sorted by sector and topic – we’ve done the hard work so you don’t have to.
The statistics featured in this report form part of Econsultancy’s Internet Statistics Database, a collection of more than 10,000 searchable charts, statistics and market data that can be filtered by region, sector and topic.