What percentage of marketers plan to dedicate budget to influencer marketing in 2020? What percentage of organisations have a strategy for unifying their marketing data? Which tactic is rated the most effective by marketers?

These are just some of the questions answered by the data included in Econsultancy’s Strategy and Operations Internet Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media all drawn from Econsultancy’s Internet Statistics Database.

If you need to quickly pull together some stats for benchmarking, create a use case for a new social strategy, or need a hand convincing the board to invest in a new channel or tool, search the Strategy and Operations Internet Statistics Compendium for evidence to support your case. Examples of findings in the compendium include:

  • How Covid-19 has affected business confidence among marketing executives
  • Features rated most important in a martech stack by marketers
  • Largest weaknesses affecting marketing objective execution
  • Most implemented marketing tactics
  • The growth of the influencer marketing industry.

The statistics featured in this report form part of Econsultancy’s Internet Statistics Database, a collection of more than 10,000 searchable charts, statistics and market data that can be filtered by region, sector and topic.