The Real-Time Marketing Report, published by Econsultancy in association with Monetate, provides a snapshot of real-time marketing in 2014 that marketers can use as a baseline when assessing their plans for this year and beyond. The research looks at where organisations are in their quest to become real-time marketers, what advantages early adopters are seeing and what’s been holding back those who are gearing up now.
How much impact does the ease and speed of use of email marketing technology have on email marketing success? That’s the question at the heart of the Email Marketing Speed Imperative study, publshed by Econsultancy in association with dotMailer. Specifically, does the ease of use of a specific email marketing tool affect the daily practice of email – does time saved (or wasted) affect the bottom line?
The 2014 Media Growth Study explores how media and related technology companies are responding to market changes, investing in technology and developing new products. Produced in partnership with JEGI, the report is built around a survey of over 339 executives (79% C-level) in addition to a number of interviews to provide context around the numbers.
The Technology for Ecommerce Report, published by Econsultancy in association with Neoworks, explores the most important aspects of ecommerce functionality and integration, and how companies rate the performance of their solutions in these areas. The research, based on a survey of more than 500 client-side and agency respondents, also looks at spending trends, challenges and the use of implementers and integrators.
The findings build on the trends shown in last year's report; the growth of ecommerce, driven in part through an increased use of smartphones and tablets for online shopping, and improving user experience and services such as click and collect.
The Marketing Budgets 2014 Report, published by Econsultancy in association with Responsys, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.
The State of Search Marketing Report, published by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report looks closely at current practices and emerging trends across paid search and SEO, as well as their relationship with social media.
The 2014 Digital Trends Briefing, produced by Econsultancy in partnership with Adobe, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2014, covering topics ranging from customer experience and mobile to cross-channel marketing and email. The report is based on a global survey of more than 2,500 marketers and internet professionals carried out at the end of 2013.
This report is based on a survey of almost 400 executives at enterprises with over $250MM in annual revenues. The research, conducted in partnership with Sparks Grove, explores the opportunities in B2B of a broader role for marketing and the changing relationship beween marketing and the sales organization.
This is the third Online Advertising Survey Report, produced in association with the Rubicon Project, and is based on a survey of more than 1,000 advertisers and publishers. The research explores online advertising trends, including budgets, use of different channels, real-time-bidding (RTB), demand-side-platforms (DSPs) and private marketplaces.