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Survey Reports

Driving Business Growth Series


Across four briefs, The Driving Business Growth Series looks at what the most effective marketing organizations think about the future through the lens of their investments, attitudes and strategies.

Cover for 2017 Measurement and Analytics Report

Survey Reports

2017 Measurement and Analytics Report


The 2017 Measurement and Analytics Report, produced by Econsultancy in partnership with analytics consultancy Lynchpin for the tenth year running, looks at how organisations are using data strategically and tactically to generate insights and to improve business performance. The research, based on a survey of almost 1,000 digital professionals, also focuses on the important role for data and analytics in supporting their attempts to build a competitive advantage by becoming more customer-centric.

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Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in IT


The 2017 Digital Trends in IT report, based on the seventh annual trends survey conducted by Econsultancy and Adobe, explores the digitally-driven opportunities and challenges facing organisations from the perspective of IT professionals.

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Survey Reports

Partners in Transformation


Partners in Transformation: What brand marketers need from agencies explores the views of senior, brand-side executives on the changing relationship between brands and agencies. With the dynamic in flux, brands are discovering new ways to employ their agencies' talents; the report highlights trends among brand leaders, as well as challenges and trend predicitions for the near future.

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Survey Reports

State of Marketing Automation in Australia and New Zealand


The State of Marketing Automation in Australia and New Zealand report, published in association with Oracle Marketing Cloud, evaluates current adoption levels, tools and processes employed as well as barriers to effective use of marketing automation.

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Survey Reports

The Customer Experience is Written in Data


The Customer Experience is Written in Data explores the growing role of data and analytics in marketing. With analytics capabilities falling behind the data available to marketers, organizations are dividing between those that recognize the importance of data analysis, and those that do not. This report, produced in association with Google, is based on a survey of more than 700 executives at B2C organizations with revenues of more than $250 million in 2016.

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Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in Healthcare and Pharma


The 2017 Digital Trends in Healthcare and Pharma report reveals a sector that has just started to embark on its digital transformation journey, but with a huge potential for disruption through emerging digital technologies. After a slow start due to the complexities of a siloed sector with legacy infrastructure, alongside heavy regulation and risks associated with patient data and care, healthcare and pharma companies are likely to see exponential change over the next few years as digital data storage and sharing becomes the norm.

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Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in Media and Entertainment


The 2017 Digital Trends in Media and Entertainment report is a barometer of the extent to which companies in this sector are embracing digital technology, focusing their strategies and prioritising resources for the year ahead and beyond.

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Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in South Africa


The 2017 Digital Trends in South Africa report, based on the seventh annual trends survey conducted by Econsultancy and Adobe, highlights the key digital trends, challenges and opportunities which South African marketers need to be aware of during 2017, covering topics ranging from customer experience and social media marketing to mobile and artificial intelligence.

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Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in the Technology Sector


The 2017 Digital Trends in the Technology Sector report demonstrates that organisations within the sector that is transforming many others are leaders in digital integration, but are having to transform their internal structures and strategies to adapt to changing customer demands and behaviours, putting the customer first rather than the product.