Survey Reports

User Experience Survey Report


The User Experience Survey Report, conducted by Econsultancy in association with WhatUsersDo, is based on a survey of more than 1,400 professionals working for brands, agencies and specialist user experience firms. The research looks at the approaches taken by companies and agencies, and the challenges and barriers they face. The report also covers the extent, aspects and methods of user experience testing currently being carried out.

Trend Briefings

Quarterly Digital Intelligence Briefing: Managing and Measuring Social


Econsultancy's Q3 2012 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, examines the trends for managing and measuring the business value of social media and provides a snapshot of social media uses, challenges and needs from companies today. The research is based on a survey of more than 650 marketing professionals from agencies and the client-side, a near-equal mix of B2C and B2B across industries in North America and Europe with a concentration in the US and UK.

Survey Reports

Marketing Attribution: Valuing the Customer Journey


Econsultancy's Marketing Attribution: Understanding Value Across the Customer Journey, sponsored by Google Analytics, is a survey and collection of interviews with marketers about the benefits  of attribution across multiple channels, various approaches and technologies used, and the keys to success.

Survey Reports

Email Marketing Census 2012


The sixth annual Email Marketing Industry Census, sponsored by Adestra, looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.

Survey Reports

Email Marketing Census 2011


The fifth annual Email Marketing Industry Census, sponsored by Adestra, looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.