Survey Reports

Comparison Shopping Engines Survey Report 2008


This research is based on a survey of retailers and agencies about the use of comparison shopping engines (CSEs), their effectiveness and barriers to success.

Survey Reports

Affiliate Marketing Survey Report 2008


This research is based on a survey of 250 merchants and 150 agencies, containing unique data about the use of affiliate marketing, spending on this channel and its effectiveness.

Survey Reports

Online Shopping and Credit Crunch Survey Report


The Online Shopping and Credit Crunch Survey Report, free to Econsultancy users, sheds light on the impact that the economic climate is having on online spending.

Survey Reports

Rate Card Survey 2008: How much do UK digital agencies charge?


This is THE digital marketing industry report for those who want to benchmark daily rates for UK digital agencies. It covers 50 individual job roles and breaks down rates by agency size. Useful for agencies and client-side.

Survey Reports

Online Lead Generation (B2C) Report 2008


Online lead generation is an area of digital marketing which is becoming increasingly influential. This survey-based reasearch outlines how companies are using this channel and how much they are spending.

Survey Reports

Online Measurement and Strategy Report 2008


An analysis of the web analytics industry based on a survey of digital marketers. The report contains valuable insights into the use of web analytics tools and how much companies are spending. A 2009 version of this report is now available.

Survey Reports

UK Search Engine Marketing Report 2008


This 55-page report contains a detailed analysis of the UK search marketing environment, covering search engine optimisation and paid search. Based on the biggest UK survey of its kind. There is a 2009 report available.

Survey Reports

Ireland Search Engine Marketing Report 2008


A detailed analysis of the fast-growing Ireland search market, covering search engine optimisation and paid search. Based on a 2008 survey of digital marketers.

Survey Reports

Email Marketing Industry Census 2008


A must-read report for email marketers covering the amount and type of email marketing carried out by organisations, issues affecting the industry and the effectiveness of email.

Survey Reports

Vertical Search Report 2008


The Vertical Search Report, carried out in partnership with Convera, is based on an online survey of more than 500 media and internet professionals carried out in October and November 2007, covering various aspects of this area.